By Zuzana Helinsky
Technological alterations suggest that the position of libraries is not as seen or guaranteed as long ago. which means to outlive, libraries needs to actively industry their services to their clients and to their investment assets. A concise instruction manual which spells out the severe desire for advertising for libraries, A Short-cut to advertising The Library presents a sequence of functional and available instruments to be successful and contains publishers advertising suggestions.
- Brief description of classical making plans and advertising techniques
- Easy to stick to advertising and marketing counsel geared to libraries and their choices and dealing practices
- Encouragement for librarians to think of their total skill, and they could make time for advertising and marketing, and they will succeed
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Extra info for A Short-Cut to Marketing the Library
Once a library in southern Sweden had put a lot of effort into preparing and sending out its information lists, and the staff were very disappointed when they didn’t receive any reaction, so they just gave up and the project was terminated. 36 Marketing tools There is nothing wrong with terminating some projects, but on this occasion there wasn’t sufficient basis for doing so because the library was not getting proper and comprehensive feedback. It never cross-examined the recipients of the lists.
I will try to explain below that we can and must change any relaxed or dismissive attitude on the part of our top hierarchy, and why it is so important to do so. What do we want to achieve? Maybe something like this... To make our ‘owners’, the university authorities, the local politicians or the board of directors, become interested in our work and start to see the library as an asset rather than just a cost. To build up a closer relationship with these owners, maybe by contributing to something very significant, such as helping to promote the company, the district or the university.
13). com). Product. The product is the totality of the offering of goods and services to the potential customer. This includes its look, how it is to be used and even its packaging, and also any support provided or other intangibles which the customer will receive. What does our product or service look like? Is it something which is easy to use and understand? At this stage we decide what kind of products 33 A Short-cut to Marketing the Library we will buy in for our customers, and what kind of services we will offer.
A Short-Cut to Marketing the Library by Zuzana Helinsky