Advertising, text and cases - download pdf or read online

January 31, 2018 | Systems Planning | By admin | 0 Comments

By Neil Hopper Borden

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Some particular combination of methods may be most promising in a specific product field, and the firms which follow these methods may thereby become dominant in the market. But other methods can be employed and can produce a profit. The outlooks of different managements may vary widely because of differences in product lines, markets sought, size of enterprise, capital, selling channels available, and their skills of merchandising, manufac­ turing, promotion, and general administration. The result is a wide variety of management operating patterns or mixes of various elements employed by manufacturers.

Xxx xxxxx /) Total marketing expenses (sum of d to hy inclusive)................................. xxxxx /') Balance remaining for general administration and for profit (c — /)............. xxxxx O General administrative costs.................................................... xxx /) Balance for profit (J — k')............................................................ xxxxx A business management seeks to conduct its operations so that a profit is shown in the final item (/). What profit occurs is the result of the interplay among the items above it.

1935........ 1936........ 1937........ 1938........ 9* 1939........ 1940........ 1941........ 1942........ 1943........ 9 5-1 5-9 1944........ 1945........ 1946........ 1947........ 2 • Dividend payments made from reserves accumulated in previous years, t Under $50 million. ): Government Statistics Bureau, Vol. II, No. 8 (August, 1918). S. FAMILIES AND SINGLE INDIVIDUALS BY SIZE OF INCOME FOR SELECTED YEARS o o o oa. rT 1935-36 Annual Income Less than $500................... 000.....................

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Advertising, text and cases by Neil Hopper Borden


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